Art history, with the help of neuroaesthetics, can be used in business by cultivating abilities to critically evaluate images, objects, and architectural spaces engaging in ways of appreciating about works of art and using visual observations as confirmation to support an exchange about something visual. To learn more, here are five tips to apply neuroaesthetics for art history using image compositions.
Use the concept of evenness. Evenness is one of many ways to activate aesthetically pleasing responses in the brain. It can be used to create balance and harmony in an image.
Play with light. Different types of light can evoke different emotional responses in the brain. For example warm light can create a sense of comfort and coziness while cool light can create a sense of calmness and relaxation
Experiment with composition. The way an image is composed can have a significant impact on how it is perceived by the brain. For example the rule of thirds can be used to create a sense of balance and harmony in an image.
Incorporate texture. Texture can add depth. Also evoke emotional feedback in the brain. For instance rough textures can create a sense of ruggedness and toughness while smooth textures can create a sense of elegance and sophistication.
Consider color. Different colors can evoke different responses in the brain. For example warm hues like red and orange can produce a sense of excitement and energy while cool colors like blue and green can translate a sense of calmness and relaxation.
By applying these tips crafts people and entrepreneurs can create image presentations that are not only visually pleasing but also have a deeper impact on the brain and emotions of the viewer and will greatly impact on how people perceive your work and your business. To learn more how Chiqui Rodriguez and Kreattiv can guide you, talk to us today.